Sans
OVERVIEW
Sans means "without" in French. Sans is to offer magical nail moments without visiting the traditional nail salon. Sans provides women with cutting-edge, trendy and creative salon-quality gel nails at home. Sans continues to push the envelope, surpassing the salon looks with simple and easy to apply. The brand and visual identity of the low-cost gel nail strip product was reimagined to reflect a more elevated, premium positioning within the beauty market.
DISCIPLINE
Naming
Branding & Identity
Art Direction
Packaging Design
RECOGNITION
Logo Reveal and Icons
I created a custom logotype that reflects the product’s defining feature through its thin, delicate form. Each “S” in the logo features fine strokes at the start and end of the letter, echoing the lightweight precision and refined edges of gel nail strips. The result is a minimal yet distinctive identity that communicates the product’s elegance and ease.
Poster and Tagline“Right at your fingertips.”Stationery and SignageSocial Media