Puro
OVERVIEW
Puro was born as the new conceptual hydration line. The word “Puro” (Spanish) means “Pure.”
Puro is more than a water bottle. It’s a reflection of a balance, self-love, and mindful living with every sip.
DISCIPLINE
Branding &
Identity
Packaging Design
Brand Logo RevealSound On Product
Luna—the water bottle (This product image is AI-generated.)
Puro champions hydration as a key to wellness with the Luna Bottle—a 50oz stainless steel, BPA-free bottle made for life on the go. Designed for water, cold brew, and more, it’s durable, sustainable, and condensation-free. The bottle aligns with the brand's focus on health and wellness, encouraging users to stay hydrated throughout the day. With Luna, it supports the daily routines of individuals who prioritize hydration and self-care living. Inspiration
The brand focuses on wellness, targeting health-conscious women aged 18-35 who prioritize their health, both mental and physical. The brand embodies a holistic approach to well-being, focusing on physical, mental, emotional, and spiritual wellness, catering to individuals who prioritize activities like meditation, journaling, eating clean, yoga, and Pilates.Brand Identity and Color Palette
For Puro’s brand identity, I incorporated a soft, flowing gradient to symbolize the brand’s connection to aura and energy balance. Each gradient blends colors that represent body, soul, and mind, visually echoing Puro’s mission of mindful hydration and holistic well-being. The smooth transitions mirror the natural flow of water and the seamless harmony between physical health, emotional clarity, and inner glow, making the bottle not just a vessel, but a daily reminder of self-care.
Brand and Product Logo Naming and DesignPackaging Design
Promotional Canvas Bag
Puro’s Tagline—“Hydrate. Glow. Self-love flows.”Social Media