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Jetson Icons



OVERVIEW

 Jetson’s existing icons, originally created for packaging, had grown inconsistent in stroke, size and style, which made it challenging to scale them across marketing, packaging, and editorial materials. With varying strokes, sizes, and levels of clarity, they didn’t communicate product details or services effectively, especially as Jetson looked to unify its expanding needs. 

Seeing this gap, I spearheaded the creation of a cohesive, brand-aligned iconography system, designing and refining over 130 icons. Each icon was standardized to a 1.25” size with a 1.5 pt inward stroke, ensuring clarity, balance, and scalability. 

The library was organized into 13 categories, including electric, registration, deck, handlebar, e-bikes, wheels, lights, ages, email, and more, covering both functional and lifestyle touchpoints. We customized and designed each icon to ensure consistency across categories while maintaining brand alignment. 

The result was a clear, versatile, and scalable icon system that works seamlessly across digital and print applications, strengthens visual communication, and reinforces Jetson’s brand identity at every touchpoint.

AGENCY

Jetson

DISCIPLINE

Iconography
Icon library The library was organized into 13 main categories including electric, e-bikes, wheels, lights, and communication, designed for both digital and print to ensure clarity, consistency, and scalability across all brand touchpoints.

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