Jetson Copperhead
OVERVIEW
“Copperhead” was a new electric scooter developed in 2022 at Jetson, a company specializing in the design and sales of advanced electric mobility products, including scooters, motorized bikes, and hoverboards. The concept was inspired by Bauhaus principles—modern, geometric, and highly functional. I contributed to the product development by refining the scooter’s deck pattern and helping to define its concept. We also expanded the target audience to include riders who enjoy high-performance, ambitious riding experiences. Our team managed the entire launch process, from strategy and positioning to creative concept and final execution. Working closely with internal teams across sourcing, marketing, and sales, we successfully brought Copperhead to market both in the U.S. and internationally.
THE STRATEGY
Through consumer research, we identified a need to project a sense of optimism and counter the skepticism that had taken root among riders in the e-mobility space. Copperhead needed to be seen as simple, bold, and functional, but also as a pioneering product that felt elevated, and transformative.
The product strategy was grounded in the Bauhaus spirit, focusing on modern, geometric, and functional design. This foundation guided both the visual direction and the messaging, which centered on the idea of “fearless boldness.” Copperhead was positioned as a reflection of Jetson’s commitment to leading the e-mobility movement with confidence and purpose. The strategy also aligned with Jetson’s brand slogan, “Make Moves,” reinforcing a message of progress and forward-thinking design.
THE SOLUTION
We worked closely with industrial designers and visualizers to shape the overall look and feel of the product. Jetson’s goal was to create a game-changing e-scooter that would redefine e-mobility and contribute to its evolving future.
I led the concept development and designed a unique deck pattern that became a core part of the product identity. Drawing from the Jetson logo, I deconstructed the letter “J” into four geometric forms to create a pattern for the deck that suggests motion and direction. Inspired by Bauhaus principles, the bold, geometric design gives Copperhead a distinct and instantly recognizable presence. It pays homage to Bauhaus while maintaining a clean, modern aesthetic.
The pattern extends across the product, packaging, and manual, creating a unified and immersive brand experience. It works consistently at all scales and was developed as part of a larger visual system aimed at expanding Copperhead’s appeal to a broader consumer base.
The color palette features a rich, rusty brown that echoes the name "Copperhead," paired with a neutral black to ground the design and enhance its bold, contemporary feel.
AGENCY
Jetson
DISCIPLINE
Product Research & Development
Product Launch
Strategy & Pitch
Branding & Identity
Event Design
Full Case Study Upon Request
ProductThe product itself was officially released and the pattern design featured on the product was created and designed by me. Lifestyle PhotographyPhotography played a central role in shaping the visual experience throughout the customer journey. We designed compositions to be adaptable, making them easy to crop and scale for everything from digital content to packaging placements. The imagery introduced a refreshed, product-driven lifestyle aesthetic that helped maintain a cohesive visual identity across the Copperhead line.Applications of the PatternThe following is a self-initiated extension of the existing product launch, where I explored and designed additional applications of the pattern to demonstrate and showcase its versatility and creative potential uses.
Finally, I created a range of pattern applications that flex how the pattern could be used to Copperhead’ is on a mission to--.