Invisible
OVERVIEW
Sex is interesting, but condoms are not. Millennials and Gen Z don't like to wear condoms for sex so how might we make them believe the condoms are also interesting. I designed advertisement and packaging for Durex “Invisible” condoms with textured and illegible typography to make it invisible. I was inspired by the material and thinness of condoms.
DISCIPLINE
Naming
Branding &
Identity
Packaging Design
Campaign Creative
RECOGNITION
CopyI used a copy like “It’s here. Feel it” and “Can you feel it?” to emphasize this concept of thinness and invisibility. This is to invite people to touch and feel the words so they can experience the product before buying. The feeling of the text can also help people imagine what they will feel sexually when using the product.Packaging