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Inside the Rain



OVERVIEW

An independent film, Inside the Rain, needed a digital presence that could both inform and attract audiences while supporting ongoing press coverage and festival appearances.

My role was to design and structure a promotional microsite that highlighted the film’s storyline, cast, accolades, and screening options while maintaining brand consistency with the film’s visual identity and ensuring a seamless experience across devices.

I organized hierarchical content to showcase the synopsis, cast, trailer, reviews, and press features. I also incorporated testimonials from critics and festivals to build trust and credibility. To enhance accessibility, I designed the site with responsive layouts optimized for both desktop and mobile. I also collaborated with the PR and content team to ensure the microsite served as both a promotional and storytelling tool.

The microsite provided a cohesive platform for the film’s promotion, strengthened its credibility through curated press coverage, and delivered an compelling, user-friendly experience that amplified the film’s visibility and identity across audiences and devices.

AGENCY

Admerasia

DISCIPLINE

Website Design
UX/UI Design
Wireframe

Offical WebsiteCheck out the live website

Applied typography, imagery, and interaction design to capture the tone of the movie and improve audience engagement.
Responsive Design The site was designed with a mobile-friendly approach, ensuring a fully responsive and intuitive experience across devices. In collaboration with the marketing team, I aligned the microsite with broader promotion goals, allowing the film’s voice to come through with consistency and impact.
Wireframe OptionsVisual Concept IterationMovie Poster
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New York, NY